Want more followers on Instagram?

If you want to grow your Instagram, you’ll need to get yourself a solid base of followers. But how?

You can buy followers or use bots to grow an audience of course. Certain automation tools can be useful; but they can only understand what you program them to do. If you don’t understand the process, then you are unlikely to get the results you want. Even if you do… the results can be pretty underwhelming. These tricks might boost your follower count for a short time, but they won’t do you any favours long-term.

Fake followers will definitely make you look popular, but they can’t engage. Because they are not real. That’s obvious isn’t it?! Even the biggest brands buy followers. But you need to build a real and engaged audience if you want to succeed.

The only truly valuable Instagram followers are real people who care about and engage with your brand. A false follower count might boost your ego, but it won’t help your Instagram strategy.

1. Think About Your Instagram strategy 

To be successful, you need a clear plan.

Wanting more Instagram followers is a goal. It’s a good goal. But just getting yourself any old followers will not get you a successful Instagram account. You need a well formulated plan that aligns with your business strategy and social marketing objectives.

Think about why you want more followers? What do you really hope to achieve? Perhaps you want to:

• increase brand awareness?
• boost product sales?
• drive traffic to your website?

Remaining focused on these business-oriented goals will help keep your account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

2. Define your target audience

Take a look at your business/brand and really think about who you are trying to reach:

• How old are they likely to be?
• Are they in a particular location?
• What is their line of work?
• How do they use Instagram?

Answering these questions will help you craft the right kind of Instagram content to reach the people on Instagram who are most likely to give you a follow. It will also keep you focused on the needs of your target audience so you can consistently deliver content that makes them want to keep following you for the long term.

3. Follow Relevant Users

Think about your target audience and look at other similar pages to your own. By looking at the follower list of your competitors and following/engaging with them – you will likely find that the right eyes are landing on your page.

4. Does Your Page Look Professional?

Does your page match up aesthetically to your competitors? If not; it might be time for a brand refresh. Momino suggests Wired Creative for the most beautiful, on-brand instagram grid you could hope for.